Clothes

FAVOROSKI Men’s Polyester and Viscose Tuxedo Blazers

Original price was: ₹5,999.00.Current price is: ₹2,484.00.

FIORRA Women’s Cotton Regular Fit Top

Original price was: ₹1,599.00.Current price is: ₹499.00.

FIORRA Women’s Floral Printed Navy Blue Cotton A-Line Kurta

Original price was: ₹3,999.00.Current price is: ₹649.00.

FTX Men’s Solid Regular Fit T-Shirt

Original price was: ₹1,249.00.Current price is: ₹579.00.

GAP Kids Boys’ Straight Fit Track Pants

Original price was: ₹1,499.00.Current price is: ₹749.00.

GODFREY Full Sleeve Winter Sweaters for Men

Original price was: ₹2,999.00.Current price is: ₹1,499.00.

GODFREY Men V-Neck Woolen Sleeveless Half Sweater for Winter

Original price was: ₹2,399.00.Current price is: ₹1,199.00.

GODFREY V-Neck Full Sleeve Woolen Men Sweater

Original price was: ₹2,499.00.Current price is: ₹1,499.00.

HIGH Star Women Plus Size Blue Mom-Fit Acid Wash Cropped Jeans

Original price was: ₹2,599.00.Current price is: ₹1,299.00.

Hopscotch Boy’s Cotton Checkered Shirt and Jeans Set

Original price was: ₹1,590.00.Current price is: ₹1,428.00.

Hopscotch Cotton Blend Boys Plaid Print Shirt And Pant Set

Original price was: ₹1,599.00.Current price is: ₹886.00.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.